Failing in an ecommerce business can be easily avoided by staying informed about the latest trends, popular items, and profitable products to sell online. This can be challenging for online business owners to overcome, regardless of whether they are new or established.
Even the most successful online store owners continuously work on updating their offerings to ensure the growth of their business. The stakes are high in this industry, considering the rapid growth rate of ecommerce (24% year-on-year).
It is crucial to identify niche-winners and trending products that will keep you ahead of the competition and meet the demands of your customers.
To succeed in ecommerce, you need three key elements: profitable and in-demand products, marketing skills, and the determination to achieve success. If you are in Nigeria and planning to establish an online store for Nigerian customers, you may find yourself facing additional challenges.
The ecommerce marketplace and online shopping solutions are still in the early stages of development in Nigeria, and the presence of established platforms like Jumia and Konga might make you question your decision to sell online. However, despite the size and resources of these platforms, it is important not to be discouraged. While there are countless potential niches and millions of products to choose from, the foundation of your success lies in selecting the right products and target market.
Why should you Start Selling Products Online in Nigeria?
Selling your products online in Nigeria is essential due to the numerous advantages it offers compared to traditional offline selling. Nowadays, a significant number of people in Nigeria can be found online, making it a lucrative platform for businesses.
By embracing the current trend of online selling, you can tap into a vast pool of potential customers, which can significantly boost your sales. According to Statista, the number of internet users in Nigeria is projected to reach 108.75 million in 2021 and is estimated to further increase to 143 million by 2026.
Whether you choose to exclusively sell your products online or opt for a combination of an online store and a physical brick-and-mortar shop, the decision is yours. However, it is crucial to ensure that you have an online presence in Nigeria.
There are several benefits associated with selling your products online in Nigeria. Firstly, you are not limited to a specific location, allowing you to reach customers across the country. Additionally, your products are available for purchase 24/7, providing convenience to potential buyers.
Moreover, selling online eliminates the need to rent a physical shop, reducing your overhead costs. You can conduct business without being physically present, saving you time and effort. Furthermore, by selling online, you gain access to a larger customer base, increasing your chances of making more sales.
Lastly, selling products online in Nigeria enables you to save on the expenses of employing a large number of staff.
In conclusion, selling your products online in Nigeria is a strategic move that offers numerous benefits. By taking advantage on the online market, you can expand your customer reach, increase sales, and reduce costs, ultimately leading to the growth and success of your business.
Top Profitable Products that sell fast online in Nigeria
Car Accessories
Think of any car component or accessory, there is a often a high demand for them on ecommerce platforms.
If you can sell any or all of these products, you can expect to earn a lot of money and attract customers from both domestic and international markets.
Top Car Accessory Products to Sell Online in Nigeria;
1. Car mp3 player
2. Car chargers
3. Toolbox
4. Foot mat
5. Spare tyres
6. Car key holders
7. Car seat pillows
8. Car tracker
9. Car battery
10. Baby seats.
Computer and Computer Gadgets:
The demand for computers and computer gadgets is increasing every day, making it a wise decision to have an online store that specializes in these products. From children to adults, parents to grandparents, men to women, bosses to staff, almost everyone requires a laptop.
Moreover, internet usage in Nigeria is steadily rising. While many access the internet through mobile phones and devices, a significant number of users rely on laptops and computers.
If you are someone like me, who has become heavily dependent on a laptop over the years, you would understand that there is very little you can accomplish without a computer system.
Now that you recognize the potential of selling laptops online as a profitable business idea, what should be your next step?
Firstly, you need to determine whether you want to sell brand new laptops or slightly used ones. Additionally, you should consider your pricing strategy, preferred laptop models, and target market.
Top Computer Products to Sell Online in Nigeria;
11. Laptops
12. Laptop cases
13. Hard drives/USB drives
14. Laptop chargers
15. Game consoles
16. Laptop bags
17. Laptop desks
18. Screen guards
19. Additional hardware (mice, keyboards, speakers, headsets, etc.)
Electronics Products
Electronic products have become increasingly popular in Nigeria due to their widespread use in homes and offices. These goods rely on electric currents or electromagnetic fields to operate and can take the form of household appliances or other types of equipment that require power to function.
In today's market, there is a high demand for the latest electronic goods and gadgets among individuals from various backgrounds. People are actively seeking out top-quality and long-lasting products such as tablets, television sets, radio speakers, and other items. If you have an interest in electronic devices, you can consider selling them online.
Top Electronics Products you can Sell Online in Nigeria;
20. Smartphones
21. Laptops
22. Power Banks
23. Solar Chargers
24. Home Theater Systems
25. LED TVs
26. Bluetooth Headphones
27. Wi-Fi Routers
28. Electric Fans with USB Ports
29. Noise-Canceling Headsets
30. Printers
31. Smart Home Devices (smart plugs, smart bulbs, etc.)
32. Uninterruptible Power Supply (UPS)
33. Fitness Trackers
34. External Hard Drives.
Fashion:
In general, it is safe to say that almost everyone desires to appear stylish.
I agree with the notion that "You are addressed the way you dress" as individuals often dress uniquely in order to look beautiful.
Young individuals tend to follow the latest trends to avoid being referred to as "outdated".
You can successfully venture into online fashion retail and earn huge profits.
Top Fashion Wears you can Sell Online in Nigeria:
35. Traditional attire (e.g., Ankara outfits)
36. Casual wear (e.g., jeans, t-shirts)
37. Formal wear (e.g., suits, dresses)
38. Activewear
39. Shoes and footwear
39. Accessories (e.g., hats, scarves, jewelry)
40. Lingerie
41. Swimwear
42. Plus-size clothing
43. Kids' clothing
44. Maternity wear
45. Sportswear
46. Vintage clothing
47. Ethnic wear (e.g., traditional Nigerian attire)
48. Trendy streetwear
Baby Products:
According to a report by Unicef, an astounding 7 million babies are born in Nigeria annually. Impressive, isn't it?
This statistic highlights the consistent demand for baby products in Nigeria, as babies require clothing, nourishment, and playtime. Additionally, parents have the responsibility to provide for their needs.
Top Baby Products you can Sell Online in Nigeria:
49. Playmat
50. Bounce
51. Bath stand
52. Shampoo
53. Soap
54. Cream
55. Towel
56. Diaper bag
57. Pacifier
58. Wipes
59. Pram
60. Baby carrier
61. Bodysuit
62. Sleepsuit
63. Beanie
64. Socks
65. Baby suit
66. Changing table
67. Baby cot
68. Baby monitor
69. Breast pump
70. Bottle warmer
71. Feeding bottle
72. Bed
73. Apparel
74. Diapers
Health and Wellness Products:
The market for health and wellness products has been thriving ever since the internet became widely accessible. Regardless of one's background, gender, economic status, or culture, everyone prioritizes their well-being and is willing to invest their hard-earned money to achieve optimal health.
The health industry encompasses a vast range of products, each of which proves to be profitable.
Top Health and Wellness Products to Sell Online in Nigeria;
75. Multivitamins and supplements
76. Herbal teas and infusions
77. Essential oils
78. Fitness equipment
79. Yoga mats
80. Healthy snacks and nutrition bars
81. Organic skincare products
82. Weight management products
83. Natural and organic cosmetics
84. Aromatherapy diffusers
85. Personal care items (toothpaste, deodorant, etc.)
86. Massagers and relaxation tools
87. Immune boosters
88. Organic and herbal teas
89. Fitness trackers and smartwatches
90. Hydration products (water bottles, infusers)
91. Sleep aids (eye masks, herbal supplements)
92. Natural pain relief products
93. Homeopathic remedies
94. Meditation accessories (cushions, meditation apps)
Hair Wigs and Extensions:
In Nigeria, hair extensions have become immensely popular and are in high demand, both online and offline. From wigs to weaves, and even extensions made from human or synthetic hair, the market for hair products is extensive.
Hair has become a highly sought-after commodity, catering to the needs and desires of individuals across various age groups, including the fashion-conscious women. Engaging in the hair industry can prove to be a lucrative venture, given its widespread usage and popularity.
Top Hair Wigs and Extensions to Sell Online in Nigeria;
95. Human hair wigs
96. Synthetic wigs
97. Lace front wigs
98. Full lace wigs
99. Closure wigs
100. Frontal wigs
101. Curly hair wigs
102. Straight hair wigs
103. Wavy hair wigs
104. Colored wigs
105. Ombre wigs
106. Bob wigs
107. Ponytail extensions
108. Clip-in extensions
109. Tape-in extensions
110. Weave bundles
111. Virgin hair extensions
112. Kinky curly wigs
113. Afro-textured wigs
114. Blonde wigs
Beauty:
Beauty products have the ability to enhance one's natural features and bring out the best in individuals.
Top Beauty Products to Sell Online in Nigeria;
115. Skincare products (cleansers, moisturizers, serums)
116. Makeup (foundation, lipstick, eyeshadow)
117. Haircare products (shampoos, conditioners, styling products)
118. Bath and body products (body wash, scrubs, lotions)
119. Perfumes and fragrances
120. Nail care products (polish, removers, tools)
121. Beauty tools (makeup brushes, hair straighteners)
122. Sunscreen and sun protection products
123. Face masks and peels
124. Natural and organic beauty products
125. Men's grooming products
126. Oral care products (toothpaste, mouthwash)
127. Beauty supplements and vitamins
128. Anti-aging skincare
129. Beauty gift sets and bundles
130. Body oils and serums
131. Eco-friendly and sustainable beauty products
132. Korean skincare and beauty products
133. Acne and blemish treatments
134. Beauty accessories (mirrors, organizers)
Shoes:
In Nigeria, shoes are highly sought after, just like clothing. Many shoe sellers in the country earn a huge amount of money by either producing or selling shoes.
Nigerians have a taste for shoes that complement their stylish attire.
Top Shoes to Sell Online in Nigeria:
135. Sneakers
136. High heels
137. Sandals
138. Boots
139. Flats
140. Loafers
141. Athletic shoes
142. Slippers
143. Wedges
144. Espadrilles
145. Oxfords
146. Mules
147. Brogues
148. Pumps
149. Chelsea boots
150. Flip-flops
151. Boat shoes
152. Ankle boots
153. Derby shoes
154. Ballet flats
Furniture:
Furniture is an important component in every household, office, or room.
From chairs, tables, beds, boards, doors to sofas, furniture comes in various sizes and serves different purposes for each home, office, or room.
To establish an online furniture selling business, you would need to be either a manufacturer, supplier, or both. Additionally, you should devise strategies to target specific individuals who are likely to purchase your products.
Top Furnitures to Sell Online in Nigeria
155. Sofas
156. Beds
157. Dining tables
158. Wardrobes
159. Coffee tables
160. Bookshelves
161. Dressers
162. Office chairs
163. Kitchen cabinets
164. Desks
165. TV stands
166. Outdoor furniture
167. Mattresses
168. Accent chairs
169. Bar stools
170. Bedside tables
171. Shoe racks
172. Ottomans
173. Chest of drawers
174. Dining chairs
175. Benches
176. Mirrors
177. Side tables
178. Console tables
Jewelry:
Are you considering starting a jewelry business and wondering if it is still a profitable venture in Nigeria?
Indeed, this is a wise decision as the jewelry business has thrived in Nigeria for many years.
It is a highly lucrative industry in Nigeria, with individuals earning good amount of profits. This business is particularly suitable for those who possess creativity and enjoy working with their hands.
Top Jewelries to Sell Online in Nigeria;
179. Necklaces
180. Bracelets
181. Earrings
182. Rings
183. Anklets
184. Brooches
185. Watches
186. Pendants
187. Cufflinks
188. Jewelry sets
189. Chokers
190. Bangles
191. Body chains
192. Nose rings
193. Hair accessories
194. Toe rings
195. Statement jewelry
196. Initial jewelry
197. Hoop earrings
198. Charm bracelets
199. Pearls
200. Vintage jewelry
201. Religious jewelry
202. Birthstone jewelry
Educational Resources/ Information Products:
Informational products play a role in enlightening and entertaining individuals about their interest.
People are increasingly investing in online courses and purchasing eBooks with a growing sense of confidence.
Top Information Products to Sell Online in Nigeria;
203. eBook
204. Digital course
205. Audio
206. Video
207. Podcast
208. Webinar
209. Podcast
Generator:
Due to the ongoing electricity supply issues in the country, there is a significant demand for generators these days.
It can be quite frustrating when you are engrossed in watching a TV show and suddenly experience a power outage.
In such situations, people require their own power source.
Generators have become the ultimate solution. In Nigeria today, there are countless generators found in homes, offices, shops, markets, and virtually everywhere.
Generators are not solely for rich or wealthy families; even not so wealthy individuals buy generators in Nigeria, and multiple families can share a single generator.
Until the situation improves and the power supply system becomes more reliable, people will continue to invest in this alternative source of energy.
Conclusion
In conclusion, this list showcases a diverse array of products with high potential for online success in Nigeria. Whether you're considering venturing into e-commerce or looking for new additions to your existing online store, these options cover various categories to meet the demands of the Nigerian market. Stay informed, adapt to trends, and take advantage on the vast opportunities that the online marketplace in Nigeria has to offer. Happy selling!
Feel free to share your thoughts with us in the comment section below.