If you have a passion for fashion and modeling, you'll be interested to know that the fashion industry global revenue was estimated between $1.7trillion and $2.5 trillion before the COVID-19, according to two different research reports by Euromonitor and Mckinsey. You can read more about the stats at Fashion United. While the industry continues to grow, the modeling sector plays a significant role in contributing to this growth. It's even more exciting to know that aspiring models in Nigeria have a great opportunity as the country's modeling industry is rapidly expanding. However, it's important to acknowledge that becoming a successful model requires more than just attractiveness and a pleasant personality. To assist you in pursuing your dream of becoming a model in Nigeria, we have created a comprehensive guide. This guide covers various types of modeling, essential skills and qualities you need, and the crucial steps to get you started. So, let's dive right in and help you embark on your journey towards becoming a model in Nigeria.
What does it mean to be a model?
The fashion and
entertainment industry relies heavily on models to showcase clothing,
accessories, and products through various media channels such as magazines,
runways, television, and online platforms. Models are selected based on their
appearance, physique, and ability to embody a specific image or style that
aligns with the brand or designer they represent. Their role is crucial in
promoting fashion trends, influencing consumer behavior, and creating visual
narratives for advertising campaigns. Models can specialize in different areas
such as fashion, commercial, fitness, or glamour modeling, depending on their
unique attributes and the industry's demands.
To become a successful
model, one must focus on building a strong portfolio, collaborating with
modeling agencies, attending auditions and castings, and continuously
networking to secure new opportunities. While modeling can be glamorous and
rewarding, it is also a highly competitive and demanding profession that
requires discipline, resilience, and adaptability to thrive in an ever-changing
industry. Additionally, models must prioritize maintaining their physical
appearance, adhering to strict beauty and fitness regimens, and being prepared
to travel extensively for assignments, especially if they aspire to work on an
international level.
Types of Models
There are several
categories of models, each specializing in specific areas of the fashion and
entertainment industry. Here are some commonly recognized types of models and
their respective roles:
1. Fashion Models:
Fashion models
primarily work in high-end fashion, showcasing clothing, accessories, and
beauty products on runways and in fashion photoshoots. They are known for their
tall and slender physique and often work with renowned fashion designers,
luxury brands, and fashion publications. Fashion models are prominent figures
in the world of haute couture and designer fashion.
2. Commercial Models:
Commercial models have a relatable appeal to
the general public and are commonly seen in advertisements and campaigns for
everyday products and services. They can be found in print ads, television
commercials, billboards, and online promotions. Commercial models represent a
diverse range of ages, body types, and ethnic backgrounds.
3. Fitness Models:
Fitness models possess a well-toned and
athletic physique. They promote fitness products, sportswear, and
health-related brands through photoshoots, social media platforms, and fitness
publications. Fitness models often collaborate with nutrition and fitness
companies and may even participate in fitness competitions.
4. Glamour Models:
Glamour models focus on
sensuality and beauty in their work. They appear in men's magazines and adult publications. Additionally, glamour models may
also engage in artistic and tasteful nude photography.
5. Editorial Models:
Editorial models
feature in editorial spreads for magazines and other publications. They serve
as a combination of fashion and storytelling, often conveying a specific theme or
narrative through their poses and expressions.
6. Plus-Size Models:
Plus-size models
promote clothing lines specifically designed for larger body types. They aim to
challenge the industry's traditional beauty standards and promote body
positivity.
7. Petite Models:
Petite models are
shorter in stature and primarily work in the fashion industry. They represent
clothing lines designed for petite individuals or feature in publications that
cater to a petite-focused audience.
8. Runway models:
Runaway models, also
referred to as catwalk models, showcase the latest fashion designs on the
runway during fashion shows. They possess a confident and graceful walk, as
well as the ability to effectively present garments.
9. Fit models:
Fit models, on the
other hand, work behind the scenes and provide valuable feedback to fashion
designers and clothing manufacturers throughout the design and development
process. Their role is crucial in ensuring that clothing fits well on real
bodies before it goes into mass production.
10. Parts models:
Parts models specialize
in specific body parts, such as hands, feet, or legs. They often feature in
close-up shots for beauty and product advertisements, highlighting the unique
qualities of those body parts.
11. Promotional models:
Promotional models,
also known as brand ambassadors or event models, represent various brands at
trade shows, events, and promotional campaigns. Their main objective is to
engage with the public, distribute samples, and create a positive brand
experience.
Social media influencers utilize their online
presence and large followings to collaborate with brands and promote products
through various social media platforms.
Steps to Pursuing a Modeling Career in Nigeria
1.
Conduct thorough research:
To embark on a modeling
career in Nigeria, it is essential to begin by conducting extensive research on
the industry and the market. This involves familiarizing yourself with the
various types of modeling and understanding the requirements for success.
By doing so, you will
gain valuable insights into the fashion industry and be able to identify
reputable agencies. Additionally, staying updated on the latest trends and
competition will further enhance your preparedness for success in the industry.
2. Create an impressive portfolio and
resume:
Developing a strong
portfolio and resume is of utmost importance when aspiring to become a model in
Nigeria. Collaborating with skilled photographers and stylists will enable you
to create high-quality photos that showcase your versatility. Simultaneously,
crafting a resume that effectively highlights your skills, experience, and
achievements is crucial.
A compelling portfolio
and resume have the potential to captivate agencies and clients, opening doors
to new opportunities. Therefore, it is vital to recognize the significance of a
well-crafted portfolio and resume within the modeling industry.
3. Get Signed by an Agency:
Collaborating with a reputable agency can greatly
contribute to the growth of your career, providing increased exposure and access
to remarkable opportunities.
However, the question
arises: how does one find the ideal agency? Once again, thorough
research is key. Seek out reputable agencies that align with your goals and
values, ensuring a wise and informed decision. Later in this article, we will
provide a list of legitimate model agencies in Nigeria.
4. Familiarize Yourself with Your Statistics:
Understanding your
statistics as a model should be as effortless as knowing the length of a
standard ruler, which is 30cm. Alternatively, let's compare it to knowing your
age. As a male or female model, it is crucial to be aware of your height,
weight, chest size, waist size, hair color, eye color, dress size, shoe size,
and more. These are the initial inquiries that any model scout, modeling
agency, or potential client will ask. Not knowing them can hinder your
chances of making a positive impression. Just as you know your age, it is
equally important to keep track of your statistics as they serve as essential tools
in the modeling industry.
Once you have a good
grasp of your statistics as a model, it is essential to determine which type of
modeling suits you best and what the minimum requirements are.
5. Understand the Various Types of Modeling in Nigeria:
As an aspiring model,
it is crucial to conduct thorough research on the different types of modeling common in Nigeria. Familiarize yourself with the minimum
requirements for each modeling category and identify which one aligns with your
attributes.
For instance, if you
possess a striking facial structure but fall short in height, standing at 5ft
6in, you may want to consider commercial, glamour, or petite modeling, as these
categories do not have strict height requirements like runway modeling. If you
feel uncomfortable showcasing swimwear in public, it would be wise to stay away from lingerie modeling. I hope this clarifies the point.
Once you have
acquainted yourself with the common types of modeling and their respective
requirements, the next step is to narrow down your options to those that
genuinely interest you and where you are a suitable fit.
6. Participate in castings and go-sees:
Participating in castings and go-sees is essential if you aspire to become a model in Nigeria! Without a doubt, these events provide incredible opportunities to showcase your talents, distinctive appearance, and personality to potential clients and agencies.
Therefore, it is
crucial to make an effort to attend as many of these events as possible and
leave a lasting positive impression. Remember, first impressions hold
significant importance in the modeling industry.
7. Be Ready for Disappointments and Rejections:
It is important to
acknowledge that disappointments and rejections are a common part of life for
everyone. In order to succeed as a model, it is crucial to accept that you may
face disappointment and rejection at any given time, even when you least expect
it. Understanding this reality allows you to be prepared and ready for future
challenges and opportunities.
For instance, you may
secure a highly coveted modeling job only to be informed at the last minute
that it has been canceled for various reasons. Alternatively, you may possess
exceptional talent, professionalism, and potential during a model casting with
an agency, yet still not receive the contract you rightfully deserve. These
occurrences are typical within the modeling industry, and models must always be
prepared for the disappointments and rejections that precede the golden
opportunities.
To thrive as a model,
it is essential to develop a resilient mindset when faced with negative,
constructive, or destructive feedback. Instead of reacting impulsively to being
turned down or disappointed, it is crucial to remain composed and maintain a
professional demeanor. This approach can make all the difference between you
and another model. It is beneficial to ask insightful questions and seek
feedback regarding why you were not selected for a job or why you did not
receive the contract you had prepared for and undoubtedly deserved. Feedback
will enable you to improve as a model and perform even better when the next
opportunity arises.
8. Uphold Your Principles and Maintain Professionalism:
In the modeling industry, it is crucial to not abandon your morality. It is imperative to
cling onto your values and conduct yourself in a professional manner, as this
will greatly contribute to your success in the modeling industry. Within this
industry, you will encounter individuals of various backgrounds, some
possessing good morals while others may lack professionalism and respect. It is
essential to remain aware of this reality.
Modeling should not be
viewed as a make-or-break pursuit, nor should it be seen as an effortless path
to fame and fortune. Therefore, it is vital that you do not compromise your
values or sacrifice your true self in order to become a model. It is worth
mentioning that reputable modeling agencies, model scouts, or agents will
always honor your values and refrain from pressuring you into any activities
that you are unwilling or unhappy to engage in. Selecting the right modeling
agency is a crucial step towards realizing your aspirations of becoming a
supermodel.
9. Connect with other professionals in the field:
Becoming a model in
Nigeria is not a solitary journey. It is crucial to establish connections with
other professionals in the industry. This involves building relationships with
photographers, stylists, and makeup artists.
Working alongside these
professionals can be advantageous as it allows you to create captivating photos
for your portfolio and gain more exposure. Consequently, this increases your
chances of encountering new opportunities and achieving greater success.
10. Enhance your skills and refine your craft:
To become a successful
model in Nigeria, it is important to continuously strive to enhance your
skills and refine your craft. This entails dedicating time to practice your
posing, walking, and facial expressions.
Additionally, taking
the opportunity to enroll in classes can help you develop your skills further
and acquire new techniques. By consistently enhancing your skills, you
significantly increase your chances of standing out in a competitive industry
and accomplishing your modeling aspirations.
11. Stay informed about industry trends:
The Nigerian modeling
industry is ever-evolving. Therefore, it is essential to stay informed about
the latest industry trends and opportunities if you aspire to become a model in
Nigeria.
To achieve this, it is
crucial to keep track of fashion shows, events, and publications to stay
updated on emerging designers and new styles. By staying current with the
trends, you position yourself to adapt and thrive in this dynamic industry.
Always bear in mind
that being a model entails being a role model for others. It is imperative that
you consistently live up to this expectation.
12. Increase Your Social Media Following:
Utilizing social media
platforms can significantly enhance your chances of getting noticed by a
modeling agency or attracting potential clients online. It is crucial to
maintain a clear distinction between your personal and professional social
media accounts if they do not align harmoniously. However, if your personal
social media page already exhibits a professional demeanor, it may not be
necessary to create a separate page exclusively for modeling purposes.
To expand your social
media following and cultivate a dedicated fan base, consistently share
captivating content such as photos, videos, quotes, and graphics that highlight
your skills, portfolio, and lifestyle. Engaging with your followers by seeking
their opinions, feedback, and initiating general discussions will foster a
stronger connection
13. Prioritize a Healthy Lifestyle and Self-Care:
It is evident that
indulging in late-night meals like Akpu before bedtime will not grant you a good physique or a flat belly. To thrive as a successful model, it is necessary to prioritize a healthy diet, maintain physical fitness, and always
present yourself in a well-groomed manner.
To become a
sought-after model, possessing a positive attitude, discipline, a healthy
appearance, well-maintained teeth and gums, a captivating smile, well-kept
hair, and attractive legs are essential. Ensuring that you take care of
yourself will ensure that you are always prepared to grace the runway or
participate in a photoshoot whenever the need arises.
14. Embrace Patience for Desired Results:
As previously
mentioned, the modeling industry is filled with disappointments and rejections,
affecting various individuals such as clients, modeling agencies, event
organizers, makeup artists, photographers, videographers, stylists, fashion
designers, producers, directors, assistants, and many others. Consequently, it
is crucial to cultivate patience, whether you are awaiting your first modeling
assignment from your agency or anticipating feedback from a potential client after an
audition.
Patience is an
indispensable virtue in the modeling industry as it opens doors to more
opportunities, particularly when coupled with diligence, reliability, and
thoughtfulness.
Top 5 Legitimate Modelling Agencies in Nigeria
Here are the top 5
legitimate modelling agencies in Nigeria that we have discovered:
1.
DXC Model Academy:
Located in Lagos, DXC
Model Academy is renowned for its ability to transform aspiring models into
confident professionals. They go beyond catwalk training and also provide
valuable lessons in self-discipline and interpersonal skills. With excellent
reviews, DXC is considered one of the top modelling agencies in Nigeria,
helping aspiring models reach their full potential and build successful
careers.
2.
Y-RAY Models:
Y-RAY Models is a legitimate Nigerian modelling agency that manages various projects, including commercials, fashion shows, product launches, and movie extras. Their aim is to create role models and elevate the modelling industry in Nigeria and abroad by representing supermodels.
3.
G + C Entertainment:
G+C Entertainment is
recognized as one of Nigeria's most legitimate modelling agencies, with a
physical office in Lagos. They offer genuine commercial briefs, runway jobs,
and photo shoots to help aspiring models build their portfolios.
4.
Box Models Agency:
Based in Lagos,
Nigeria, the Box Models Agency is a legitimate modelling agency that boasts a
team of beautiful and professional models. They are known for delivering
well-organized fashion shoots and providing training for upcoming models. Their
exceptional customer service and attention to detail have earned them a
reputation as one of the best modelling agencies in the country.
5.
New Fame Models:
New Fame Modeling
Agency is a dedicated and professional team committed to training, scouting,
developing, and placing stunning models. They are registered with the Corporate
Affairs Commission (CAC) and offer talent management and digital marketing
services through their subsidiary, New Fame Influence.
Conclusion
In order to become a
model in Nigeria, it is essential to possess qualities such as hard work,
dedication, and persistence. However, with the correct mindset, training, and
connections, it is possible to thrive in the modeling industry.
Nevertheless, it is
crucial to remain authentic and true to oneself throughout the journey.
Confidence in one's abilities and a continuous drive for self-improvement are
key factors to keep in mind. Whether aspiring to be a runway, fitness,
editorial, or any other type of model, this article can serve as a valuable
guide towards achieving success.